ON THE 16TH AUGUST 2018, PULL HOSTED THE FIRST OF IT’S THOUGHT-PROVOKING BUSINESS OF BRAND SERIES INTO THE IMPORTANCE OF BRAND. THIS INTIMATE ROUNDTABLE FOR SENIOR MARKETERS AND BUSINESS LEADERS DISCUSSED THIS ‘SECRET WEAPON’ IN THE BATTLE FOR BUSINESS PERFORMANCE.
67%
of marketers thought their senior leaders didn’t get brand
86%
of firms have some form of resistance to placing brand at the centre of their strategy
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