Social Media Advertising
Another huge area of digital marketing is social advertising. Why social advertising and not social media in general? Well, that’s because as of 2017, organic reach on social platforms pretty much hit 0% visibility. If you don’t have a budget behind your social media, your content won’t get seen. Now some pages like LADbible for instance do still get good organic reach, but these pages have around 35 million followers and produce up to 30 bits of content per day! So unless you can compete, you need to think about a budget behind your social content.
The great thing about social advertising is the amount of data platforms like Facebook and Instagram have on their users. You can target people on basic things like age, gender and location, but with clever algorithms, these social networks can allow advertisers to drill right down into interest targeting such as TV shows you like, whether or not you own a pet, what food you like etc. In fact, it’s said that social platforms know you better than your own family!
In our presentation, we give you an overview of how-to setup campaigns in the Facebook platform, which types of campaigns you should choose, and how to upload customer lists to find new people similar to your consumers.