DIGITAL MASTERCLASS

ON THE 2nd MAY 2019, PULL HOSTED THEIR SECOND DIGITAL MARKETING MASTERCLASS FOR BEGINNERS AND MARKETING PROFESSIONALS LOOKING TO TOP UP THEIR DIGITAL LINGO. OUR 3-HOUR MORNING SESSION WAS HOSTED AT H CLUB IN LONDON AND WAS FOCUSED ON HOW TO APPLY THIS KNOWLEDGE TO IMPROVE BUSINESS RESULTS.

In a world where the lines between traditional marketing and digital marketing are blurred, Brand and Marketing Managers are increasingly expected to know everything from Social Media through to SEO. In our Masterclass, we gave a brief overview on four key areas; Social Advertising, SEO, Email Automation and PPC.

Whether you work with an agency or have in-house specialists, our event covered all the essentials of digital marketing and what tips, techniques and applications you can apply to improve business results.

In a recent blog article we addressed the growing concern among some marketing academics on whether or not digital marketing is dead. The simple answer is no, no it’s not. But what we are seeing as a growing trend is how much digital marketing is influencing so many job roles, purely because being “online” is such an everyday thing for anyone.

An overview on SEO

SEO isn’t just one person’s job role anymore. Back in the early 2000’s you could hire just one person to be your SEO specialist, and this person would go off and build you links, write you copy and do some keyword research. All of this would typically result in your website being on page one of Google. Nowadays with the number of websites there are in the world, it’s no wonder that SEO has leaked into many different job roles; website design, development, content writing, social media, UX, brand etc. And this is the point we wanted to make in our masterclass. As a Marketing or Brand Manager, you need to be aware of some of the lingo and technicalities involved in creating a successful website. Your website is your shop window, and any decisions you make on copy, navigation, imagery, page layout etc all effects your SEO. Therefore, it’s important to know that if you wanted to make a small change on one page, how might it effect your ranking results? In our presentation, we lay out our top 5 low hanging fruits to get you started on your SEO journey. Please fill in your details in our form below to request the deck.

Social Media Advertising

Another huge area of digital marketing is social advertising. Why social advertising and not social media in general? Well, that’s because as of 2017, organic reach on social platforms pretty much hit 0% visibility. If you don’t have a budget behind your social media, your content won’t get seen. Now some pages like LADbible for instance do still get good organic reach, but these pages have around 35 million followers and produce up to 30 bits of content per day! So unless you can compete, you need to think about a budget behind your social content.

The great thing about social advertising is the amount of data platforms like Facebook and Instagram have on their users. You can target people on basic things like age, gender and location, but with clever algorithms, these social networks can allow advertisers to drill right down into interest targeting such as TV shows you like, whether or not you own a pet, what food you like etc. In fact, it’s said that social platforms know you better than your own family!

In our presentation, we give you an overview of how-to setup campaigns in the Facebook platform, which types of campaigns you should choose, and how to upload customer lists to find new people similar to your consumers.

What is Email Automation and why should I do it?

Email automation is a great tool to help increase revenue, sales and leads. In fact, for every $1 spent, email automation generates an ROI of $32! And if done correctly, email has the highest CTR out of any type of marketing. Where else do you get CTRs of 25%?

Our top takeaway from today’s session is for you to go away and look at your CRM and find ways to segment your audiences further. The more personalised a person’s communication is with you, the more likely they are going to buy again from you. Properly segmented emails have 39% higher open rates!

If email automation is something you struggle with or are unsure how to build an email flow, then please do request for our full presentation deck below which shows you what an automation flow should look like – along with some useful CTR and open rate benchmarks for your industry.

PPC tips and tricks

Did you know that Google is the most used search engine, topping in at 86% of the UKs market using it? So if you haven’t started running a paid search campaign yet, you might want to consider it!

In our presentation, we showcased which were the most expensive industries to run PPC campaigns on, how you can setup a campaign yourself and the ever so juicy callout on how to tell if your current PPC agency is bullshitting you.

Our big key takeaway was all around quality score. The best advice we can give is to make sure your keywords, adverts and landing pages all use the same message. This will help your impression share and could keep costs down. To find out more on this, please do request for our full presentation deck below.

REQUEST FOR PRESENTATION

 

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