The Covid-19 crisis is a game changer, forcing brands to rethink their strategies as consumers are confined to their homes. Winning brands have used the crisis to accelerate their use of emerging technology. From digital 121 consultations, video chats and online masterclasses & live events to chatbots and virtual reality try-on apps; brands are finding inventive new ways to engage with consumers, helping to maintain human connections while people avoid physical stores.
However, as stores start to reopen, will social distancing change the ‘trying & buying’ experience instore forever? And with consumers expecting to engage & connect with brands in new and inventive ways, do you have the right plans in place so your brand doesn’t get left behind?
In our report we explore how smart health & beauty brands are not just responding to the changing face of retail, but are shaping it.