We launched a new ecommerce site for the Institute of Civil Engineers, increasing revenue by 15%

  • ClientICE
  • scopeDevelopment
Uplift in site visitors
Bounce rate reduced

Creating a fully integrated ecommerce platform

Pull created a new ecommerce platform for professional membership body the Institute of Civil Engineers (ICE). Their new site offered the building industry essential documents & templates required for their project, all in one place. This new platform also synced with ICE’s CRM Salesforce, creating a fully integrated solution.

Bridge over a river

The Challenge

A core part of the ICE work is to offer standardised contract template to the construction industry. It’s important for these buyers to find all they need in one place so ICE created NEC - a best practice contracting, procurement and project management website.

The new NEC e-commerce site needed to include digital contracts, events, training books and membership details – all from one membership-based central ecommerce platform.

The challenge was to build a unique and completely new integrated digital solution that was easy to manage for staff and easy to use for members.

User flow diagram
Testing a new site design

What did we do?

Pull built and deployed a complete solution for ICE based on the leading CMS Kentico. On time and on budget, the website included bespoke integration with CRM platform Salesforce and making all ICE’s products available via ecommerce.

This resulted in a 10% reduction in website bounce rate and an increase in e-commerce revenue of 15% YOY.

Integrating ICE ecommerce products with Salesforce
Finished NEC Contracts site displayed on laptop

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