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Meetoo

Meetoo bring meetings to life; we brought Meetoo to life.

THE MEETOO CHALLENGE

Meetoo is a realtime polling app used for meetings in business and education. Meetoo had been presented as an ‘insight technology’. Both the client and we felt that this lacked the vibrancy and emotional appeal that actually using the product delivered. Our challenge was to completely recreate the personality of the app.

MEETOO BRAND POSITIONING

Pull believes in finding the inspiration and inspirational in our client ’s brands (the ’why?’ and the ‘wow’) . We discovered that the meetoo team were driven by the idea that technology can transform meetings and learning forever. So we brought forward that brand truth, and developed a new brand identity that authentically communicated meetoo’s core values, as well as its new inspiring, fun and emotionally connected personality.

Meeto meeting are fun!

MEETOO BRAND IDENTITY DEVELOPMENT

Having defined a new brand personality and all the associated brand infrastructure in a Pull Brand Blueprint, we set about developing the creative devices of a visual identity for the brand including a new logotype, website, app interface etc. All these were based around a highly versatile illustrative style that freed the business from a timeconsuming and costly photographic creative route.

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MEETOO WEBSITE

We made the product the hero in all brand marketing collateral, and developed a copy strategy to emphasise the ‘automotive joy’ that is a ride on a gocycle.

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MEETOO GUIDELINES

We made the product the hero in all brand marketing collateral, and developed a copy strategy to emphasise the ‘automotive joy’ that is a ride on a gocycle.

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SERPS RESULTS

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