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Schwarzkopf

The professional hair care industry relies heavily on the fusion of style and precision. As such Schwarzkopf Professional rely on The Pull Agency.

OUR CLIENT

Schwarzkopf Professional are one of the world’s leading health and beauty brands and part of the Henkel Group. Leading professional hair salons in 125 countries choose innovative Schwarzkopf Professional colour, styling and care products to create glamorous hair.

Pull is the only agency outside Germany that Schwarzkopf have commissioned for creative and design work.

THE CHALLENGE

It started with a small thing. Schwarzkopf were going to create a self-service portal for their top hairdressing salons. It needed its own brand and logo. Could Pull help? Not only did Pull design a logo, but we built the portal and designed all the collateral to launch the portal in the salon community.

Since then Pull’s work for Schwarzkopf has extended across all their brands: OSIS+, BC, FIBREPLEX, IGORA, FIBREFORCE, OIL MIRACLE, BLONDME, COLORWORX and OIL ULTIME.

THE RELATIONSHIP

Pull has developed such a good understanding and empathy with the Schwarzkopf brand that we have been described by the marketing team of one Schwarzkopf territory as the ‘Go-to brand people’ - for knowledgeable application of the Schwarzkopf brand identity.

Pull is now seen as a key and trusted custodian of the Schwarzkopf brand image.

THE SALON JOURNEY

Pull has designed the complete ‘salon journey’ for Schwarzkopf’s brands. No one understands better how to treat each touch point that the salon customer encounters before during and after their hair treatment and styling routine.

THE RETAIL ENVIRONMENT

Pull helps Schwarzkopf Professional bring their products to salon shelves around the world through innovative in-store retail campaigns. This includes point-of-sale and display materials as well as creative direct marketing concepts and campaigns for new product launches.

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