The Pull Agency

The professional hair care brand relies heavily on the fusion of style and precision. As such Schwarzkopf Professional rely on The Pull Agency.


Schwarzkopf Professional, part of the Henkel Group is one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe.

They co-create with the hairdresser, for the hairdresser to bring the latest products and services to the market before anyone else. For them, the customer if the heart of their business.


Our journey with Schwarzkopf Professional began in 2013 when SKP UK wanted to embrace this ethos with a self-service portal for their top hairdressing salons. Working together, our development team designed and built the custom portal, while our design department created the logo, visual identity and supporting collateral to launch the portal in the salon community.


Since the start of our relationship with Schwarzkopf Professional in 2013, our partnership has grown from strength to strength; working on and across all their brands: OSIS+, BC, FIBREPLEX, IGORA, OIL ULTIME, ESSENSITY, BLONDME, and MAD ABOUT.

We work with trade marketing, digital marketing, brand marketing, education and sales in Germany, the UK and many regional departments across Europe.


Pull has designed the complete ‘salon journey’ for many launches and relaunches of Schwarzkopf Professional brands. No one understands better how to treat each touch point that the salon customer encounters before, during and after their visit.


Pull helps Schwarzkopf Professional bring their products to salon shelves around the world through innovative in-store retail campaigns. This includes point-of-sale and display materials, creative direct marketing concepts and social media campaigns.

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