To generate sustainable growth for your brand, you need to invest in long term brand building as well as short term sales activation.
So why are so many of us struggling to get the balance right and convince stakeholders to invest in brand awareness and penetration building campaigns alongside short term sales initiatives?
Fill in the form opposite to download our brand eBook, where we explore:
- What the optimum mix is and how to convince your CEO and CFO to invest in brand building?
- If it's possible to build your brand purely with digital advertising?
- If your digital campaigns are creating a short-term bias?
- Whether a single campaign creative can deliver both objectives?