Sustainability has become the beauty buzzword in recent years. Used to describe environmentally friendly formulations, production practices or packaging methods, today’s savvy consumers are not only placing emphasis on products themselves, but giving greater scrutiny to the manufacturing process behind them.
With more health & beauty manufacturers seeking natural and environmentally friendly ingredients for their products, the natural beauty market is growing rapidly. But how much potential is there in this market?
Our research seeks to better understand the momentum behind the trends; getting under the skin of what consumers really care about, how it influences their purchasing decisions and what this means for brands considering ‘going green'.