2020 has been a year of surprises. When lockdown happened across the world, a phenomenon happened. The world suddenly went TikTok crazy.  
 
TikTok has been the most non-gaming downloaded app in 2020. Reaching over 2 billion downloads and achieving 800 million active monthly users, you can see why brands are taking notice.

However, getting started on this trendy platform is where the challenge begins. You know you need to be on it or at least aware of the opportunities, but the challenge feels overwhelming.

In our guide we take you through all the steps you need to create a TikTok strategy for your brand.