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The past two years saw retail changed forever, accelerating ecommerce sales and redefining consumer expectations. Today, this means countless opportunities for businesses, but with increasing advertising costs and more competition than ever, brands are looking for newer, more effective ways to sell their products.
As a result, brands are increasingly turning to Social Commerce, allowing them to sell direct to their customers. By 2025 it is predicted that Social Commerce will have become a $1.2 Trillion global market.
But, what does Social Commerce really mean, and is your brand ready to take advantage?