To generate sustainable growth for your brand, you need to invest in long term brand building as well as short term sales activation.  

So why are so many of us struggling to get the balance right and convince stakeholders to invest in brand awareness and penetration building campaigns alongside short term sales initiatives?

Maybe the hardest thing to get right in marketing. It takes detrmination, discipline and patience. Making sure that there are long-term brand-building elements to your marketing as well as addressing the need for sales today.

Need to convince your boss, your team or a business hooked on 'performance marketing' or price promotions?

All the evidence is here for you in our short booklet.