The global pandemic has changed retail and the way consumers shop, and in doing so it’s brought an aggressive acceleration in emerging tech. In 2020 savvy health & beauty brands have pushed boundaries using technology to bring the physical retail experience to the digital world.
From virtual 121 consultations, video chats and virtual masterclasses: to chatbots, smart hairbrushes, virtual reality try-on apps and skin analysis tech - brands are finding inventive new ways to engage with consumers.
As consumers expect more and more from health & beauty brands today, is your brand ready for the next technology revolution?