Episode Description
In this week's episode we speak to Michelle Feeney, founder of Floral Street, on how fragrance can be much more than sexual attraction and weird ads.
Michelle's mission is to break outdated category norms and bring fine fragrance to the modern woman so that she might build an entire fragrance wardrobe which can express the many facets of who she is. The power of scent is a captivating force that strongly links to your personality. When Floral Street launched, Michelle wanted to do things differently: from making recyclability and sustainability the core of our brand, a first in fragrance and not defaulting to use of sexuality to sell scents – seen as a degrading and old fashioned concept.
Listen in and find out how this brand shook up the world of fine fragrances.
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