With the beauty market growing faster than ever before, valued at an estimate $532 billion and counting globally, we looked at the top 5 UK beauty trends for 2020.
Unsurprisingly, in 2020 consumers will continue to favour beauty products that improve their physical and mental wellbeing, focusing increasingly on clever ingredients and technology.
Understanding your microbiome
We humans are mostly microbes. Over 100 trillion of them to be exact. Microbes outnumber our human cells ten to one. The majority live in our gut, particularly in the large intestine. The microbiome is the genetic material of all the microbes - bacteria, fungi, protozoa and viruses - that live on and inside the human body.
As scientists have begun to study the microbiome and its impact on our health in greater detail, its influence on the health and beauty landscape has grown. Premium probiotic food supplement Symprove
has been focusing on the huge benefits of looking after and balancing your gut microbiome, making a difference to those with IBS & gut conditions for years.
Just as we see elements like diet, the environment and stress effect your gut microbiome, the same can be said for your skin microbiome. We now see brands like Dove
actively talking about the microbiome and developing products specifically to help protect and nourish your microbiome.
In 2020 this trend will continue to explode as savvy consumers already interested in organic, vegan and natural ingredients continue to strive for the next best thing in skincare innovations.
The CBD oil obsession continues
Despite being one of the biggest beauty trends in the US for the last couple of years, CBD oil only dipped its toe into British waters in a notable way in 2019. So, what’s all the fuss about?
CBD is one of over a hundred cannabinoids found in the cannabis sativa plant. Unlike the part of the plant that’s harvested for cannabis as we traditionally know it, CBD is the non-psychoactive part. So no, it won’t get you high.
CBD extracts work by interacting with the natural endocannabinoid system in the human body. This system is what supports everything from our appetite and sleep to our pains and mood. Research suggests that CBD is both a relaxant and an adaptogen, which means it has the potential to relax muscles and reduce pain as well as balance hormones and manage stress levels.
We can see the benefits from a wellness perspective, but why is it suddenly cropping up in beauty products too?
Dermatologist & skincare experts alike rave about CBD due to its anti-inflammatory & moisturising properties making it the perfect ingredient within skincare products. Great for acne, redness and blemishes, the possibilities are endless…
CBD oil is still in its early days, but the noise around it is only going to get louder in 2020. We love Disciple Skincare miracle drops
, – apply to skin, your fav cream or a drop on your tongue.
Microneedling now in handy patches
Microneedle rollers (also known as derma rollers) have been around for a while now and continue to be a popular addition to any beauty junkie’s bathroom cabinet! The idea is that the micro-surgical steel needles puncture the skin and thus promote skin repair through elastin & collagen production. Microneedle rollers come with needles ranging from 0.25mm to a scary 3.0mm, but can often leave skin sore & bleeding. Do we really need to go to such lengths for better skin?
There is now a new kid on the block – the microneedle patch. So, what is it and how does it work?
In simple terms the patches are affixed with tiny microneedles made of crystallised serum that penetrate the outer layer of skin. The patches work on a similar premise to the concept of microneedling with derma rollers, but instead of topically applying product or causing micro trauma to the skin these patches deliver the ingredients directly into your skin.
Microneedle patches will take off in a big way in 2020 as consumers choose brilliant active ingredients delivered directly into the inner skin layer over pain. We love VICE REVERSA
’s plumping patches - they have 2,500 micro-pyramids which consist of hyaluronic acid and collagen, 3 types of peptides, adenosine, and madecassoside, perfect for under eyes and smile lines.
Conscious consumers continue to drive Vegan beauty
The vegan trend is impacting more than just food as we see an ever-growing demand for natural beauty products. As consumers become more aware of what they eat, where their clothes are made and, of course, what they put on their skin, it’s more than just a brand name that consumers care about today. The average punter now understands far more about ingredients & chemicals than ever before, making brands work harder than ever.
With vegan beauty product sales growing 38% in 2018 and Google searches for ‘vegan beauty’ in the UK doubling, it all points to a trend that has no sign of slowing down in 2020. As such, we are seeing brands experiment and innovate to keep up with consumer demand, while new players come in and disrupt the market entirely. Just like Sister & Co
we love their beautiful vegan and leaping bunny certified range of body oils. bath soaks and hand washes.
Virtual wellbeing: focusing on ‘me’ time
Being too busy is no longer going to be a good enough excuse for missing out on critical ‘me’ time in 2020. Virtual wellness looks set to become increasingly popular as consumers seek the ability to maintain and improve their wellbeing on their own terms whenever and wherever they are.
Today technology opens the door for better wellness within the home, away from traditional gyms and fitness classes. As consumers seek the flexibility to fit wellness and exercise into their everyday routines, we see the continued rise of clever technology. The likes of interactive mirrors can showcase everything from yoga and boxing to cardio bootcamps, but they can be costly. On the other hand, you also have a number of interactive wellbeing apps emerging ranging from journals to meditation.
We love Peloton
with its live streaming and on-demand classes through their app. You can feel part of the class anywhere, anytime.
As the lines blur between beauty and wellbeing, brands are under increasing demand to evolve their product offerings and customer experiences. In 2020 and beyond, it’s clear that beauty consumers will continue to demand their individual needs are answered with clever uses of technology and beautify natural ingredients. Brands today must cater for an increasingly savvy audience or risk being left behind. 2020 is already shaping up to be an exciting year for beauty innovation.
Interested in learning more about the future of the beauty industry? This February, we’re hosting The Future Of Beauty
. We’ll be revealing the findings of our research into the industry, the impact of emerging technologies on the sector and how Gen Z’s behaviours will shape the industry in years to come. Book your place now