WHAT WE DID
To really capture attention and cut through the noise on social, we needed a campaign concept that would resonate. #NotWithoutMyCarmex combined consumers’ brand love with the celebratory feeling of being allowed out once more.
With the campaign concept set, we combined our Health & Beauty expertise and knowledge of the influencer marketing space to work with 11 fashion, beauty & lifestyle creators, crafting a brief to bring the campaign to life across TikTok and Instagram.
Mixing exciting locations with their own individual styles, the influencers captured the energy and excitement of #NotWithoutMyCarmex producing lively, engaging, content that reflected the colourful personality of the Carmex brand across the key social channels