Cliphair was a genuinely loved brand. They just needed a look to match the love.
- Client CLIPHAIR
- Scope BRAND STRATEGY \ VISUAL IDENTITY
When Cliphair approached Pull London, they had a sound business that had grown successfully for 19 years. Some of their competitors looked a little more glam – though not in a way that felt right for Cliphair.
Cliphair had a brand, but no brand guidelines, and an identity that didn't match the real buzz that the business had.
“WE DIDN’T REBRAND. WE BLOOMED”
WHO ARE CLIPHAIR?
Cliphair wasn’t launched by a celebrity or influencer with a huge following and social media posts that went viral - it began with a simple idea which was endorsed by the consumer research we ran.
The research validated the insight that Cliphair was founded on: great hair gives people confidence. Cliphair should make that easy.
It all started when Farhan Mehdi, a chartered management accountant with an entrepreneurial heart, saw a gap between expensive salon luxury and affordability. Starting with a few eBay listings, he set out to make real, beautiful natural hair extensions available to everyone.
His brother Riz, a marketing graduate, soon joined, bringing fresh creativity and a marketing vision that transformed Cliphair from online marketplace product into a trusted brand.
THE TRUTH ABOUT HAIR
According to the iconic hairdresser scene in Fleabag “It's the difference between a good day and a bad day, Hair is everything!”
And according to our research the character's right. Nearly one third of UK females between 18 and 60 regularly use hair extensions and only 15% would rule the idea out.
People value their hair (even if it isn’t theirs) more than any other aspect of beauty. Hair defines us. No other single beauty element has so much potential for transforming our sense of confidence, wellbeing, empowerment and self-image.
HOW CLIPHAIR CUSTOMERS SAW CLIPHAIR
Pull London we have a problem.
Our research showed that Cliphair’s customers truly loved them. They saw the brand as approachable, fair and easy to do business with. But beauty is as beauty does.
The research also showed customers thought the brand identity was indistinct and the sort that belonged to a smaller brand. Awareness was low and the generic sound of the brand name made it difficult to recall. Cliphair customers told the brand to glam-up. To be more bold and confident. So Pull helped Cliphair blossom.
THE BRAND BLUEPRINT™
Their customers saw Cliphair’s key attribute as approachability. The brand was seen as an inclusive problem solver, responsive and value for money. Our qual research provided the Blueprint with a great analogy: Cliphair’s relationship with their customers was “like a hairdresser has with their regular clients. Honest, light-hearted, caring and professional”. This defined the brand personality. This is how Cliphair was. But not necessarily how they looked and sounded.
So this formed our creative brief. Cliphair needed a strong, distinct identity, and should sound approachable, sometimes funny or playful. Providing the best advice in the way you might want your best friend or hair stylist to do.
THE GLOW-UP
In approaching the creative brief of a new brand identity, our design team were inspired by the payoff line developed for Cliphair in the Brand Blueprint™ - Be the you you want to be.
Surely this could apply to Cliphair too?
And so the idea developed of a brand - that like its customers - had bloomed.
THE LAUNCH
You can't be shy with a glow-up like this.
So Cliphair went to town. Every part of their identity was made over in a coordinated launch - website, social media, packaging, email campaign templates. . .
Customer's feeling of belonging was enhanced by involving them in the relaunch. After all, it was them who asked Cliphair to look more like who they really are.
THE IMPACT
Was immediate. CEO Farhan Mehdi reported a noticeable uplift in sales when the new look was launched on 8th September 2026:
"Pull thoroughly researched our business and our customers. They recognised that we had built something special, but that our brand identity wasn't reflecting the quality of our products or the strength of our reputation. Their research and strategic approach gave us real confidence in the direction, and the creative work exceeded our expectations. They've managed to transform how Cliphair looks and feels without losing any of the warmth and personality that our customers love. We couldn't be happier with the result.”
Farhan Mehdi, CEO, Cliphair
