What we did
As Nip+Fab were already using Meta & Google ads, we looked to a platform they hadn’t previously used: Pinterest.
With higher purchase intent and an untapped audience of more than 445M monthly users, Pinterest presented a huge opportunity for the brand to not only drive more sales, but to reach and engage more new users.
Drawing on our knowledge of the platform, we knew that on average pinners had 30% larger baskets than users on other platforms, which would in turn lead to a higher AOV, more revenue and have a positive impact on ROAS too.
We used Pull's 'Consideration Loop' to structure the campaign. Targeting prospects based on their beauty interests along with 'actalike' and retargeting campaigns, we leveraged user actions like video views and pin engagements as well as previous customers and website visits.
The prospecting & ‘actalike’ campaigns would introduce Nip+Fab to a new audience, driving website traffic and in turn allowing us to increase the size of the remarketing audience, where we could focus on encouraging pinners to convert on the Nip+Fab site.