WHAT WE DID
User Experience Design
Our UX team explored what users needed from the site - what were their main drivers and goals? How could we remove any pain points to better enhance their experience? We created a Lightning User Profile, essentially a quick way to explore a user’s needs, goals and motivations, as well as pain points. This was then distilled into a persona where we defined the type of Nip+Fab user as closely as possible.
Content is key, once we had defined the user and their needs our UX team could plan the content that the user needed. This takes the form of information architecture, or a site map, and then for each page a content plan to decide what content hierarchy is needed.
User Interface Design
Each page template was then designed based on the wireframes created and the content required. The designs need to align to the brand whilst offering the user a clear and easy to understand interface to use.