Continuous testing
To refine the content and optimise conversion rates, we conducted focus groups with people who had already shown an interest in Optegra - invaluable feedback that was used to improve layout, headlines, calls to action, imagery and navigation before launch.
Continuing the drive towards conversion rate optimisation, we integrated a range of third-party software into the site. One example is Unbounce, a purpose-built platform for split-testing landing pages. Optegra can now use this to continually refine their key landing pages and messaging.