WHAT WE DID
With the goal to raise as much awareness as possible among Gen Z, we created a two-stage campaign, designed for maximum impact and reach. The first phase would see us working with influencers to develop engaging, impactful content, which could then be amplified using paid media for the second part of the campaign.
For this campaign, we turned to their platform of the moment, TikTok. Combining our digital expertise with a deep understanding of today’s beauty consumers, we recruited and developed a brief for 4 mid & top-tier influencers from the lifestyle, beauty and haircare worlds, with Pull managing the entire process. The end result were 4 distinct TikTok videos, with each piece of content heroing the ArganOil range in a unique and engaging way.
AMPLIFYING THE CAMPAIGN WITH TIKTOK ADS
To guarantee as much exposure as possible, each piece of content was amplified using TikTok ads, enabling us to reach an even wider audience of haircare enthusiasts and brand devotees on the platform. The campaign ran across a 4-week period on TikTok, designed to extend the impact of the launch and ensure the brand remained prominent on the platform for longer.