In just three weeks, we generated a massive 481 new leads from the campaign – that’s 23 potential new customers each day! All for a cost per lead of just £5.
Thanks to the simple lead forms, we saw an incredible 25% conversion rate. Most importantly, our targeting meant these were all quality leads. No more trainee or junior hairdressers, just decision makers.
Ultimately, the campaign proved so successful, that it was paused early to allow Schwarzkopf’s sales team to meet the demand.