Pull then facilitated workshops with the Symprove management and marketing team to
turn our findings into a new brand strategy. The outcome was Symprove’s Brand Blueprint®. This clarified Symprove’s vision and purpose, and defined the new positioning and updated tone of voice.
New copy and tone of voice were developed that would appeal to the wellness seeker as well as the gut-condition sufferer, balancing an empathetic tone of voice with also speaking in a positive, upbeat way to anyone who simply wanted to do
the best for their gut.
We captured the spirit of founder Barry Smith’s visionary philosophy with the
‘big idea’ of ‘Inside out thinking’. Symprove believe that living your best, feeling your best and looking your best starts from within. Living well means eating well, taking some exercise, and also enjoying good gut health. Research shows that these three things are inter-linked, and all have a massive impact on our wellbeing. ‘Inside out thinking’ captures that philosophy perfectly and is now used as the sign-off on
The new copy and messaging was then deployed across all channels, new copy written for their new website, and a social media strategy designed to leverage #InsideOutThinking was launched on Instagram.