Transforming brand strategy into a brand identity
The next step was creating a visual identity that reflected the premium position desired by allbeauty. How could we bring these ideas to life across all their touchpoints, from the packaging through to digital?
To craft the brand identity, we followed our creative process, one where the science of research, visual audit, insights and behaviours are balanced with the magic of ideas, imagination and inspiration.
It was this process that spawned At1 Skincare. A brand with an intrinsic understanding of the category, its customers and their desires, one that is driven by a desire to be clear and honest, whilst having an innate connection to the earth, attuned to what it means to be clean and ethical. We discovered and collaborated with artist Justine Ashbee to complete At1’s visual identity. The outcome: beautiful ink drawings that were both fluid and organic with a lightness of touch, yet the detail within was precise and ‘constructed’, communicating that balance that we were looking for.
To help the brand flourish, this identity was brought to life through a fully-realised visual identity, including the creation of the At1 logo, brand guidelines, product packaging & POS materials and other creative assets including video and animation.