What we did
Our creative team explored what true meant; literally, metaphorically and in symbology. What does the concept of truth look and feel like? Essentially, it’s about stripping away the superfluous and unnecessary and getting back to the essence of what matters. This took us in the direction of origins. Raw, untainted elements. Unadulterated ingredients. The basic elements - Earth, Air and Water.
Truth is untouched purity in its most basic form. Using these elements as a starting point,
we looked to the ancient rune symbols for Earth, Air and Water. A series of triangles inset with horizontal marks, when overlayed the three symbols create the TRUE marque. We also developed a simple sans serif custom logotype that has a ‘rune style’ and compliments the marque.