ON THE 3RD SEPTEMBER 2019, PULL HOSTED AN INFORMATIVE & THOUGHT-PROVOKING SESSION ON HOW TO BRIEF YOUR CREATIVE AGENCY FOR MARKETING PROFESSIONALS. THE TWO-HOUR SESSION WAS HOSTED AT THE H CLUB IN LONDON AND FOCUSED ON SHARING KEY INSIGHTS FROM THE AGENCY WORLD!

We all know that getting the best out of your agency is all down to a great brief but where should you start?

A blank piece of paper is an agency’s worst nightmare. In this session we explained how we get our clients to take a step back, revealing our creative process and the importance of looking at the bigger picture, before exploring the different elements that come together to make the perfect brief...

Download a copy of our presentation today.

In its most simple form, a brief is an explanation of a problem. To look at it in a more abstract way, it should cover where you are now and where you’d like to be.

The brief isn’t just for the agency. It collates all the information and should be a collaborative document both client and agency teams have agreed upon. The creation of the brief should help to streamline all the teams who will be working on the project and provide a place of reference for everyone.

Some of the reasons for creating a cohesive brief and involving in-house members of the team, include:

• Ensuring that all creative messages are on brand
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• Mapping out the vision for the brand/business/product
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• Offering a starting point to your design team
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• Giving other contributors an understanding of the objectives
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• To align expectations of deliverables and budgets
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WHERE TO START?

For best results you need to go beyond the brief and also look at the relationships between client & agency. It’s not really about being prescriptive or constrained in the way you brief but to focus on the collaboration, the free flow of information and the trust in your design team.

To view our full presentation and briefing template please fill in our request form

So, what makes a good brief? It’s the same formula that makes for good creative work: inspiring but precise. It should give direction to everyone’s energy while also giving them freedom to explore and propose new ideas.

A good brief is the starting point of a good solution. It involves time, energy and a considerable amount of thought to define a good brief, but to do so will make sure that the best possible solution is achieved. And it’s most definitely worth the effort.

To understand more about how Pull approaches design, read our recent blogs on the value of a design process and how to ‘future proof' your designs