ON THE 3RD SEPTEMBER 2019, PULL HOSTED AN INFORMATIVE & THOUGHT-PROVOKING SESSION ON HOW TO BRIEF YOUR CREATIVE AGENCY FOR MARKETING PROFESSIONALS. THE TWO-HOUR SESSION WAS HOSTED AT THE H CLUB IN LONDON AND FOCUSED ON SHARING KEY INSIGHTS FROM THE AGENCY WORLD!
We all know that getting the best out of your agency is all down to a great brief but where should you start?
A blank piece of paper is an agency’s worst nightmare. In this session we explained how we get our clients to take a step back, revealing our creative process and the importance of looking at the bigger picture, before exploring the different elements that come together to make the perfect brief...
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In its most simple form, a brief is an explanation of a problem. To look at it in a more abstract way, it should cover where you are now and where you’d like to be.
The brief isn’t just for the agency. It collates all the information and should be a collaborative document both client and agency teams have agreed upon. The creation of the brief should help to streamline all the teams who will be working on the project and provide a place of reference for everyone.
Some of the reasons for creating a cohesive brief and involving in-house members of the team, include:
- Ensuring that all creative messages are on brand
- Mapping out the vision for the brand/business/product
- Offering a starting point to your design team
- Giving other contributors an understanding of the objectives
- To align expectations of deliverables and budgets