getting the good stuff under the skin
With the brand-building momentum and product listings landed with Superdrug, Vice Reversa looked to Pull to develop the perfect social media strategy using micro-influencers to demonstrate and promote the brand.
Micro-influencers generate a much higher engagement rate than large-scale influencers, with 50% of consumers saying they would consider buying a product featured by an influencer they follow.
Consumers view micro-influencers as more authentic, and believe they typically showcase and promote products and services that genuinely reflect who they are, or are interesting to their followers. Vice Reversas’ micro-influencer campaign was also key in building a bank of assets for launch, as they didn’t have the budget for a big photoshoot.