What did we do?
Pull introduced a simple yet striking threefold visual device across all customer facing materials and packaging; including a traffic light colour coding system, strong typographic differentiation and illustrated characters for each group.
Simplicity and adaptability were key criteria for the new design. These qualities shone through in the retail environment. Our concept was applied across all packaging and POS materials from store front to racking and beyond.
This new striking and simple design enabled Zoggs kids’ swimwear range to really stand out in a competitive retail environment and enable consumers to choose the right products for their little swimmers.