Why Create a Brand Blueprint™?
Put simply, it has been proved to increase the value of your brand.
If you are not a publicly quoted company, the only way that you will truly establish the value of the brand within your business (brand equity) is to sell the business. An informed buyer would look at:
- Brand awareness
- Preference metrics
- Marketing assets
- Investment in advertising
A Brand Blueprint™ provides an agreed foundation for your brand, informing the production of all future marketing assets and ensuring that all future investment in campaigning and media give you the best possible ROI.
Every brand for whom Pull have created a Brand Blueprint™ has experienced significant revenue growth in the following years.