BRAND BLUEPRINT™ - LAYING THE FOUNDATIONS FOR SUCCESS
Answering The Fundamental Questions About Your Brand
How Does It work?
The Brand Blueprint™ gets to grips with the important strategic questions for which all brands need to have an answer, but many don’t. Why are we here? Where are we going? What is our brand personality and how should we communicate it?
We believe every brand has a better story waiting to be told, and the Brand Blueprint™ can also be used to challenge those brands that feel they may already have the answer to those questions.
More Than Just A Document
The Brand Blueprint™ is as much about the journey – which, through skilled facilitation generates consensus on fundamental brand elements – as it is on the outcome: a strategic document that defines those elements for the long haul.
Those motivated to commission a Brand Blueprint™ have wanted to:
- Achieve internal consensus on brand fundamentals: Purpose, Positioning and Communication.
- Find a higher purpose within or for their brand that brings something positive to society.
- Create a brand purpose and define values that provide something to aspire to and inspire both staff and customers.
- Position their brand in a way that makes it more distinct and better differentiated from its competition.
- Create a refreshed identity that was based on a clearly defined brand personality and tone of voice.
Why Create a Brand Blueprint™?
Put simply, it has been proved to increase the value of your brand.
If you are not a publicly quoted company, the only way that you will truly establish the value of the brand within your business (brand equity) is to sell the business. An informed buyer would look at:
- Brand awareness
- Preference metrics
- Marketing assets
- Investment in advertising
A Brand Blueprint™ provides an agreed foundation for your brand, informing the production of all future marketing assets and ensuring that all future investment in campaigning and media give you the best possible ROI.
Every brand for whom Pull have created a Brand Blueprint™ has experienced significant revenue growth in the following years.
- Case study
WE FORMULATED A NEW DIRECTION FOR LEADING PROBIOTIC BRAND SYMPROVE
Symprove had a passionate following from IBS sufferers, but Pull asked the question: With growing interest in gut health and the microbiome, couldn’t we take Symprove to a wider audience?
After running research that validated our hypothesis, Pull developed a new brand strategy by defining new purpose, new target personas and a more upbeat brand personality. This was deployed via a new look, copy, tone of voice and website.
NAILED IT. THE BRAND BLUEPRINT PROCESS WORKED REALLY WELL FOR US AS A SMALL START-UP WITH BIG AMBITIONS.
OUR APPROACH WAS THE WRONG WAY ROUND - ‘FIRE, AIM, READY’. PULL BROUGHT THE STRATEGY AND THE STRUCTURE WE NEEDED.
A REALLY BRIGHT, POSITIVE TEAM WHO SEE SOLUTIONS WHEN I MIGHT SEE PROBLEMS, AND WHO REALLY GO ABOVE AND BEYOND TO GET THINGS RIGHT.
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