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HEALTH & BEAUTY - THE THING SMALL BRANDS DO WELL THAT BIG BRANDS FAIL AT

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WHAT'S A META-BRAND?

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JAGUAR - Ctrl-Alt-Delete

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WHY YOUR BRAND CUSTOMERS MUST NEVER GROW OLD

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YOUR BRAND VS. AMAZON - WHO WILL WIN?

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How To Win With Gen X Online

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Lucozade- Mis-step or masterstroke?

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You don't buy brands for yourself - you buy brands for your friends

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JLR RE-BRAND: SMART OR SELF-INDULGENT?

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WHAT CAN HEALTH AND BEAUTY BRANDS LEARN FROM THE DEMISE OF BODY SHOP?

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Gen X Marks the Spot: How brands can harness their spending power

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BRAND ARCHITECTURE FOR SMALLER BRANDS

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Brand Architecture - Why it isn't what it used to be

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I know what every woman wants (and men too.. )

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The only 3 times you should rebrand

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How To Make Your Brand Distinct