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HOW TO STOP YOUR BRAND FROM MAKING PEOPLE FEEL NOTHING AT ALL

HEALTH & BEAUTY - THE THING SMALL BRANDS DO WELL THAT BIG BRANDS FAIL AT

WHAT'S A META-BRAND?

JAGUAR - Ctrl-Alt-Delete

WHY YOUR BRAND CUSTOMERS MUST NEVER GROW OLD

YOUR BRAND VS. AMAZON - WHO WILL WIN?

HOW TO WIN WITH GEN X ONLINE

LUCOZADE - MIS-STEP OR MASTERSTROKE?

YOU DON'T BUY BRANDS FOR YOURSELF - YOU BUY BRANDS FOR YOUR FRIENDS

HOW TO DO CONSUMER RESEARCH ON A SHOESTRING

JLR RE-BRAND: SMART OR SELF-INDULGENT?

WHAT CAN HEALTH AND BEAUTY BRANDS LEARN FROM THE DEMISE OF BODY SHOP?

GEN X MARKS THE SPOT: HOW BRANDS CAN HARNESS THEIR SPENDING POWER

BRAND ARCHITECTURE FOR SMALLER BRANDS

BRAND ARCHITECTURE - WHY IT ISN'T WHAT IT USED TO BE

I KNOW WHAT EVERY WOMAN WANTS (AND MEN TOO.. )